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How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.
How do people come up with truly original ideas? The answer is to think outside the box—way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, a
“A remarkable book capable of reshaping what one takes philosophy to be.” —Cora Diamond, Kenan Professor of Philosophy Emerita, University of Virginia Cou
Are alien civilizations really possible? If extraterrestrials exist, where are they? How likely is it that somewhere in the universe an Earth-like planet suppor
The summary of ALIEN Thinking – The Unconventional Path to Breakthrough Ideas presented here include a short review of the book at the start followed by quick
One man is mentally linked to an alien who is spearheading an invasion of Earth; a group of soldiers fight to win new space for Earth; and a small group of men