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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next