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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra K
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaignin
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definiti
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter
