Strategic Market Management Global Perspectives First Edition
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Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financi
Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationshi
This book attempts to be a guideline for business students in exploring the particular dimensions of a global approach in marketing. It could also be an occasio
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
