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Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York
Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in gra
The definitive history of the world’s most influential fashion trend from the people who wore it best The story begins in 1972 in Jersey City, the birthplace
With over 750 streetwear designs and product photographs, and a global directory of the key streetwear boutiques, websites, brands and designers, here is the de
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genui
With over 750 streetwear designs and product photographs, and a global directory of the key streetwear boutiques, websites, brands and designers, here is the de
