The Master Switch

The Master Switch
Author: Tim Wu
Publisher: Vintage
Total Pages: 386
Release: 2010-11-02
Genre: Business & Economics
ISBN: 0307594653


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A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.

The Master Switch
Language: en
Pages: 386
Authors: Tim Wu
Categories: Business & Economics
Type: BOOK - Published: 2010-11-02 - Publisher: Vintage

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A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.”
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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need c
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You can't know every user, but you can develop inclusive practices to create experiences that support a wider range of people, more of the time.
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From the internationally bestselling creator of Wreck This Journal, a book that celebrates mistake- and mess-making like never before... Your whole life, you’
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Language: en
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“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.”