The 22 Immutable Laws of Marketing
| Author | : Al Ries |
| Publisher | : Profile Books(GB) |
| Total Pages | : 160 |
| Release | : 1994 |
| Genre | : Marketing |
| ISBN | : 9781861976109 |
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
