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In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creativ
Arguing that the "peer-to-peer" relationship is the most important dynamic in the modern era, the author takes the fight over the "freedom to share" information
A fully updated paperback edition that includes coverage of the key developments of the past two years, including the political controversies that swirled aroun
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Je