The Mobile Marketing Handbook

The Mobile Marketing Handbook
Author: Kim Dushinski
Publisher: CyberAge Books
Total Pages: 252
Release: 2009
Genre: Business & Economics
ISBN:


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This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.

The Mobile Marketing Handbook
Language: en
Pages: 252
Authors: Kim Dushinski
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: CyberAge Books

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This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer b
Go Mobile
Language: en
Pages: 260
Authors: Jeanne Hopkins
Categories: Business & Economics
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons

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Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch,
Mobile Marketing
Language: en
Pages: 387
Authors: Rachel Pasqua
Categories: Business & Economics
Type: BOOK - Published: 2012-12-19 - Publisher: John Wiley & Sons

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A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing s
Mobile marketing
Language: es
Pages: 0
Authors: Jeanne Hopkins
Categories: Internet marketing
Type: BOOK - Published: 2012 - Publisher:

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"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch
The Copywriter's Toolkit
Language: en
Pages: 400
Authors: Margo Berman
Categories: Social Science
Type: BOOK - Published: 2012-07-19 - Publisher: John Wiley & Sons

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Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful,