The Power of Metaphor

The Power of Metaphor
Author: Mark Jordan Landau
Publisher: American Psychological Association (APA)
Total Pages: 301
Release: 2014
Genre: Psychology
ISBN: 9781433815799


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This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

The Power of Metaphor
Language: en
Pages: 301
Authors: Mark Jordan Landau
Categories: Psychology
Type: BOOK - Published: 2014 - Publisher: American Psychological Association (APA)

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This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of su
Metaphors & Analogies
Language: en
Pages: 186
Authors: Rick Wormeli
Categories: Education
Type: BOOK - Published: 2009 - Publisher: Stenhouse Publishers

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Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teac
Politicians and Rhetoric
Language: en
Pages: 252
Authors: J. Charteris-Black
Categories: Literary Criticism
Type: BOOK - Published: 2016-01-03 - Publisher: Springer

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This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of
The Power Of Metaphor
Language: en
Pages: 228
Authors: Michael Berman
Categories: Self-Help
Type: BOOK - Published: 1999-09-21 - Publisher: Crown House Publishing

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Packed with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group w
Metaphors We Live By
Language: en
Pages: 256
Authors: George Lakoff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1980-11-01 - Publisher: University of Chicago Press

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamenta