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Where would humanity be now without fire, vaccinations, farming ... or wine? A great idea is one that has changed the path of human civilisation. But which is the greatest of them all? John Farndon, author of the bestselling Do You Think You’re Clever?, has set out to find the answer. A distinguished panel of experts agreed on a list of 50 ideas, and each chapter of The World’s Greatest Idea sees Farndon explore the argument for a different one. The candidates are intriguingly varied: Electricity grids enable us to power our cities, but then sewers allowed those cities to grow. Without the wheel, modern civilisation would be pretty much impossible, but take away Logic and we’d lose the essential structures for rational thought ... But then what would be the point of all of this without the idea of romance? The World’s Greatest Idea is an enthralling voyage of discovery through the most powerful intellectual, social, scientific and creative brainwaves humans have ever had. They are ranked in the book determined by a public vote on www.theworldsgreatestidea.com But will you agree with the verdict?
Where would humanity be now without fire, vaccinations, farming ... or wine? A great idea is one that has changed the path of human civilisation. But which is t
INSTANT NEW YORK TIMES BESTSELLER “Most appealing... technical accuracy and lightness of tone... Impeccable.”—Wall Street Journal “A porthole into anoth
"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire I
The aftershocks of the 2008 financial crisis still reverberate throughout the globe. Markets are down, unemployment is up, and nations from Greece to Ireland fi
From the light bulb, automobile and computer to vaccinations and tectonic theory, TIME reports on the most significant scientific and technological breakthrough