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Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation.
Switzerland's "neutrality" is fully examined and challenged in this groundbreaking study of the economics underpinning the political in that country's successfu
Despite its position at the heart of Europe and its quintessentially European nature, Switzerland's history is often overlooked within the English-speaking worl
Countless books have been written on the military history of World War II, however astonishingly little information has appeared about the one country that star
Revised and completely updated edition of Jonathan Steinberg's classic account of Switzerland's unique political and economic system. Why Switzerland? examines