Advertising
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Language: en
Pages: 613
Pages: 613
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2012 - Publisher:
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Language: en
Pages:
Pages:
Type: BOOK - Published: 2017-04-15 - Publisher:
Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 1996 - Publisher: Journey Editions (VT)
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illu
