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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to plann
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next
