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Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal proce
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become
A roadmap to understanding and achieving excellence in business analytics initiatives With business analytics is becoming increasingly strategic to all types of
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an in