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This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The
Provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering f
The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product d
The second edition of a bestseller, this book discusses an integrated product and process design that has been successfully used to conceptualize, design, and r